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This site blog-us.filanthrope.com states the following, "Blog for Filanthrope cross stitch designs, resources, tips and so on." We noticed that the website said " Wednesday, April 18, 2012." It also stated " Wednesdays being a brainstorming day for me I was thinking about the way the products are presented on the online Filanthrope store. This is what I ended up with. A photo of the project as it would appear on your wall as the main photo and close up as additional photos. You can see for yourself live on carpe. Rsquo; and view the kit details. Do you prefer this new presentation or the classical view?." The header had filanthrope as the highest ranking keyword. It was followed by embroidery, cross stitch, and cross-stitch which isn't as ranked as highly as filanthrope. The next words the site used was aurifil. floss skein was also included but could not be seen by web crawlers.